Home » Roy Rogers: Non Ce Futuro Se Non Hai Una Vera Storia / There Is No Future If You Do Not Have a Real History by Maurizio Naldini
Roy Rogers: Non Ce Futuro Se Non Hai Una Vera Storia / There Is No Future If You Do Not Have a Real History Maurizio Naldini

Roy Rogers: Non Ce Futuro Se Non Hai Una Vera Storia / There Is No Future If You Do Not Have a Real History

Maurizio Naldini

Published December 31st 2008
ISBN : 9788856400489
Hardcover
176 pages
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 About the Book 

Rich illustrations and texts present the story of the first business to produce denim clothing in Italy. The Manifatture 7 Bell, under the brand Roy Rogers, developed new marketing and publicity strategies for their product, inevitably linked to theMoreRich illustrations and texts present the story of the first business to produce denim clothing in Italy. The Manifatture 7 Bell, under the brand Roy Rogers, developed new marketing and publicity strategies for their product, inevitably linked to the stars and stripes, that brought together a host of recognizable symbols. This work can be read not only as a history of society, style and advertising, but also as a history of market strategy. Italian and English text.