Home » Z.E.R.O.: Why Your Advertising Budget Should Be Zero by Joseph Jaffe
Z.E.R.O.: Why Your Advertising Budget Should Be Zero Joseph Jaffe

Z.E.R.O.: Why Your Advertising Budget Should Be Zero

Joseph Jaffe

Published
ISBN : 9781118801154
Hardcover
288 pages
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 About the Book 

The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for theMoreThe world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that were doing absolutely nothing about it. Zero. Simply put, under current operating conditions, the advertising industry will not be able to sustain itself and without taking action, is likely to result in severe to catastrophic outcomes- from financial underperformance to job loss to even a collapse of the current media ecosystem. The solution? The Marketing Model can be fixed by slashing your ad budget, and investing in the Z.E.R.O. framework: ZealotsEarned (Media)Real CustomersOwned (Media)