Home » The Essence Of Services Marketing by Adrian F.T. Payne
The Essence Of Services Marketing Adrian F.T. Payne

The Essence Of Services Marketing

Adrian F.T. Payne

Published September 8th 1993
ISBN : 9780132848527
Paperback
264 pages
Enter the sum

 About the Book 

Containing numerous charts and diagrams, this text explains the key concepts of marketing as they relate to services marketing. It explores the role of services marketing, and then examines segmentation, positioning and the services marketing mix.MoreContaining numerous charts and diagrams, this text explains the key concepts of marketing as they relate to services marketing. It explores the role of services marketing, and then examines segmentation, positioning and the services marketing mix. For managers of business and industry who wish to improve their skills.